Privacy Policy
Thank you for visiting our website and your interest in our company. Replique GmbH takes data protection seriously.
This privacy policy describes:
- the personal data that we collect when you visit our website
- the purposes for which we use this data
- the legal basis for the processing of personal data
- the recipients of this personal data
- the period for which this personal data is to be stored
- whether you are obliged to provide personal data
Furthermore we would like to inform you about:
- the existence of your rights regarding the processing of your personal data
- the party responsible for the data processing within the meaning of the data protection laws and, where appropriate, our data protection officer(s)
1. Visiting our website
If you visit our website without contacting us or logging in, your browser automatically transmits the following information to our server:
- IP address of your device
- information about your browser (e.g. language, user agent, version)
- the website you were on just before you landed on our site
- the URL or requested file, title of the displayed page
- the URL of the page that was called before the current page
- link clicks on external domains
- date and time of your visit
- location of the user
- screen resolution
- volume of the transmitted data
- status information, e.g. error messages, generation time of the pages
We use this data,
- to send the requested content to your browser. We only save the complete IP address to the extent necessary to deliver the requested content to you;
- to send your IP address to a service provider to map your public IP address with company and industry related information (no personal information). This company and industry-related information is processed in our web measurement system. At no time during this process step is your IP address stored with our service provider or in our system;
- to protect us from attacks and to ensure the proper operation of our website.
We save the IP address of your terminal device after we have removed the last octet of the IP address, i.e. in anonymous form, for web audience measurement purposes, which enables us to improve our website. We remove the last octet of the IP address immediately after it is collected. For this reason, we do not collect any personal information about your use of our website.
The aforementioned data is stored temporarily and with limited access for a maximum period of 180 days. This period may be extended if and to the extent necessary for the prosecution of attacks and incidents.
The data is processed in the interest of a secure, fast and efficient provision of our website and the defense against and pursuit of illegal attacks. The legal basis for the processing is Article 6 (1) 1 Sentence 1 lit. f of the General Data Protection Regulation (“GDPR”).
2. Contacting us
If you contact us by e-mail or via the contact form on our website, we will receive the following information:
- your name
- your e-mail address and other information you provide by e-mail or contact form
- the date and time of your message
We store this data as far as necessary to answer and fulfil your request or until we receive your request to delete your personal data. Please note that if you ask us to delete your personal data, we may not be able to answer and fulfil your request. Please also note that in some cases we may need to send messages containing personal data in order to protect our rights.
The legal basis for the processing is Article 6 (1) sentence 1 lit. a GDPR. By contacting us and providing us with your personal data, you agree to the use of the personal data you have provided us with. You can revoke your consent at any time by sending us an informal e-mail. In the event that we need to store the transmitted data in order to protect our rights, the legal basis for processing is further Article 6 (1) sentence 1 lit. f GDPR.
3. Newsletter
If you order our newsletter, we will save the e-mail address and further data you have entered to send you our newsletter.
Our newsletter will be sent using Hubspot.
The legal basis for the processing of personal data is your consent according to art. 6 (1) 1 sentence 1 lit. a GDPR, which is declared with the order of our newsletter. The data will be stored until you cancel the newsletter.
4. Use of cookies
Our website uses so-called cookies. Cookies are small text files that are stored on your device and are saved by your browser. Cookies do not damage your device and do not contain viruses. Cookies can be used to make our website more user-friendly, effective and safer (so-called “functional cookies”). Furthermore, cookies can also be used for marketing or analysis purposes (so-called “analytics cookies” or “marketing cookies”).
You can deactivate or delete such cookies in your browser settings. Please note that by deactivating functional cookies you may not be able to access all functionalities of our website.
The cookies used by us are:
- Essential cookies
- Functional cookies
- Analytics cookies
- Marketing cookies
We will inform you about the use of analytics/tracking or marketing cookies in our cookie banner when you first visit our website and whenever you visit our website without giving your consent to cookie tracking. If you do not agree to the use of cookies in our cookie banner, we will not place analytics/tracking or marketing cookies on your computer.
5. Google Analytics
In order to analyze the use of our website and regularly improve our offer, we use Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Mutterunternehmen: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com.
Google Analytics uses so-called cookies, text files which are stored on your computer and which enable an analysis of your use. The information generated by the cookies is usually transferred to a Google server in the USA and stored there. If IP anonymization is activated on this website, Google will, however, shorten your IP address within the member states of the European Union or within the various signatory states to the Agreement on the European Economic Area and thus make it anonymous. Only in exceptional cases will the complete IP address be transferred to a Google server in the USA and shortened there. Google uses this information to evaluate your use of the website, to compile reports on website activities for us and to provide further services related to website and internet use. The IP address transmitted by Google Analytics is not merged with other Google data.
The Google Analytics cookies are not stored on your computer unless you agree to the cookies via our cookie banner. You can further refuse the use of cookies by selecting the appropriate settings on your browser. Please note that in this case you may not be able to use all the functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookies about your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
Further information on data protection at Google can be found at
http://www.google.com/analytics/terms/de.html (terms of use);
http://www.google.com/intl/de/analytics/learn/privacy.html (overview on data protection);
http://www.google.de/intl/de/policies/privacy (privacy policy).
Personal data will be stored by Google Analytics for a maximum of 14 months.
The legal basis for the use of Google Analytics is Article 6 para. 1 sentence 1 lit. a and lit. f GDPR. You grant your consent by consenting to the use via our cookie banner. Our legitimate interest is the analysis of user behavior to improve the content, functionality and security of our website.
Google may also process your personal information in the United States, a third country without an adequate level of data protection. In this respect, the updated standard contractual clauses by the European Commission shall apply that can be accessed under
https://business.safety.google/adsprocessorterms/sccs/eu-p2p-intra-group/
https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?uri=CELEX:32021D0914&locale=de
6. Hubspot
We use the HubSpot tool for our online marketing activities, a service provided by HubSpot, Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141 USA (“Hubspot”).
HubSpot is an integrated software solution with which we cover various aspects of our online marketing, inter alia e-mail marketing, social media publishing & reporting, contact management, landing pages and contact forms. The service allows website visitors to get to know more about our company, download content and lets you supply contact details or demographic information. The information and can be used by us to contact website visitors and to evaluate which of our services might be of interest to you. We only use such data for the optimization of our marketing and not for other purposes.
The information gathered by HubSpot will be stored on HubSpot servers in Ireland, however we cannot exclude the possibility that data will also be sent to HubSpot servers in the US. For passing personal data to countries outside the European Union, especially the United States, Hubspot is granting data protection standards compliant to the GDPR by means of standard contractual clauses.
Further information on HubSpot data privacy can be found here: https://legal.hubspot.com/privacy-policy
HubSpot uses cookies for its services. Further information on HubSpot’s use of cookies including the storage times of the cookies can be found here: https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser?__hstc=230861184.a4264a58e2cd8ad032cb0d9d3c83aa79.1590643487979.1590643487979.1590643487979.1&__hssc=230861184.1.1590643487979&__hsfp=2517265284
Within the scope of our cookie banner, you can consent to the storage of HubSpot cookies and the use of the HubSpot tool. If you have given your consent, your personal data will be processed on the basis of Art. 6 (1) S. 1 lit. a GDPR; the consent can be revoked at any time. If you do not consent to its use, HubSpot will not be used. You can also prevent the storage of cookies by adjusting your browser software accordingly; however, in this case you may not be able to use all the functions of this website to their full extent.
7. Social media, plugins and tools
7.1 YouTube plugin
Data processing
We have integrated YouTube videos into our online offering, which are stored on the YouTube platform and can be played directly from our website. YouTube is a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter as ‘Google’). The videos are all embedded in the so-called ‘2-click-mode’, which means that no data about you as a user is being transferred to Google if you do not activate the video function. Before the video function’s activation, only a preview image loaded from our own web server is being displayed.
Data will only be transferred to Google if you activate such video functions. Once being activated, we have no influence on this data transfer. The data transfer is carried out regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in at Google, your data will be assigned directly to your account.
Purposes and legal basis
We use YouTube videos on our website to present those to you in an easy way.
The legal basis for the processing of your personal data is your consent according to Art. 6 para. 1 sentence 1 lit. a GDPR. You grant this consent by activating the video function. If activated, your personal data will be transferred to Google as described above.
In the course of the data transfer to Google, your personal data will be transferred to servers of Google, which might also be located in the USA. The USA is a country that does not have a level of data protection which is adequate to that of the EU. In particular, this means that personal data can be accessed by US authorities in a simplified manner and that there are only limited rights to such measures. If you activate the YouTube video function, you expressly consent to the transfer of data to Google and to the transfer of your personal data to servers located in the USA.
If you have given your consent, you have the right to revoke it at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
Further information
Further information on data processing, in particular on the legal basis and storage period by YouTube, can be found in the provider’s privacy policy (https://policies.google.com/privacy) and in the Privacy controls on the YouTube platform (https://www.youtube.com/intl/ALL_de/howyoutubeworks/user-settings/privacy/). There you will also find further information on your rights and setting options to protect your privacy.
Google may also process your personal information in the United States, a third country without an adequate level of data protection. In this respect, the updated standard contractual clauses by the European Commission shall apply that can be accessed under
https://business.safety.google/adsprocessorterms/sccs/eu-p2p-intra-group/
https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?uri=CELEX:32021D0914&locale=de
7.2 Google Ads and Conversion Tracking
Data processing
The use of marketing cookies and tracking mechanisms enables us and our partners to show you interest-based offers based on an analysis of your usage behaviour.
We use the services of Google Ads (formerly Google AdWords) so that we can place advertisements on external websites for the purpose of drawing attention to attractive offers. Service provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com. Using the data gathered from these advertising campaigns, we are able to determine how effective individual advertisements are. We use this tool to show you advertisements that might interest you, to make our website more appealing to your specific interests, and to calculate our advertising costs in a fair manner.
Furthermore, we measure the conversion of the advertisement (“conversion tracking”). However, we only learn the anonymous total number of users who clicked on our advertisement and were redirected to a page marked with a so-called “conversion tracking tag”. However, we ourselves do not receive any information with which users can be identified.
These advertisements are delivered by Google via what are known as ad servers. For this purpose, we use ad server cookies that enable us to gauge success by means of a number of metrics, such as how often advertisements are displayed and how many times they are clicked by users. If you are linked to our website by a Google advertisement, Google Ads will save a cookie on your PC. These cookies will normally expire after 90 days and are not used to identify you personally. A cookie of this type will normally contain data for analysis such as the unique cookie ID, the number of ad impressions for each placement (frequency), last impression (relevant for post-view conversions) and opt-out information (a flag specifying that the user no longer wishes to be shown advertisements).
These cookies allow Google to recognise your Internet browser. If a user visits specific pages on the website of an Google Ads customer and the cookie saved on the user’s computer has not yet expired, Google and the customer are able to discern that the user has clicked on the advertisement and was linked to this page. A different cookie is assigned to each Google Ads customer. It is therefore not possible to track cookies via the websites of Google Ads customers. We do not collect or process any personal data ourselves in the aforementioned advertisements. Rather, we simply receive statistical analyses of the data from Google. Based on these analyses, we are able to determine which of the advertisements placed are particularly effective. We do not receive any further data from the use of advertising, nor in particular are we able to use this information to identify users.
Purposes and legal basis
The legal basis for processing your personal data as part of the „Google Ads and Conversion Tracking“ service is your declaration of consent in accordance with point (a) of Art. 6 para. 1 sentence 1 lit. a GDPR. Your personal data is deleted as soon as it is no longer required for the purpose for which it was processed or if you revoke your consent. As a general rule, the relevant cookies are deleted after 90 days.
Further information
Google may also process your personal information in the United States, a third country without an adequate level of data protection. In this respect, the updated standard contractual clauses by the European Commission shall apply that can be accessed under https://business.safety.google/adsprocessorterms/sccs/eu-p2p-intra-group/
https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?uri=CELEX:32021D0914&locale=de
Further information on privacy policy by Google you may find under:
https://business.safety.google/adsprocessorterms/ (data processing regulations for Google Ads)
https://policies.google.com/privacy (Privacy policy)
https://privacy.google.com/businesses/adsservices (Arten der Verarbeitung sowie der verarbeiteten Daten)
https://business.safety.google/adscontrollerterms (data processing terms between controller)
8. Transfer of our personal data
Your personal data will only be passed on to third parties to the extent described in this privacy policy.
A transfer of your personal data to third parties for purposes other than those mentioned above will only take place in the following cases in individual cases:
- you have given your express consent to this in accordance with Art. 6 (1) sentence 1 lit. a GDPR;
- the disclosure is required under Art. 6 (1) sentence 1 lit. b GDPR for the processing of contractual relationships with you;
- there is a legal obligation under Art. 6 (1) sentence 1 lit. c GDPR to pass on the data or
- according to Art. 6 (1) sentence 1 lit. f GDPR, the disclosure is necessary for the assertion, exercise of or defense against legal claims and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data.
9. Automated decision-making
The personal data collected and processed through this website is not subject to automated individual decision making by us.
10. Data transmitted to third countries
Unless explicitly stated otherwise in this privacy policy, personal data will not be transferred to third countries outside the European Union.
11. Obligation to provide personal data
There is no contractual or legal obligation to provide your personal data.
12. Your rights
You have certain rights under the GDPR:
- right to information: You have the right to receive information free of charge at any time about the personal data stored about you, its origin and recipients and the purpose of the data processing;
- right to correction: If your personal data is incorrect or incomplete, you have the right to correct your personal data;
- right of deletion: this right is also known as “the right to be forgotten” and allows you to request the deletion or removal of your personal data if there is no compelling reason for us to continue using it. This is not a general right to deletion; there are exceptions. For example, we have the right to continue to use your personal data if such use is necessary to fulfil our legal obligations or to establish, exercise or defend legal claims;
- right to limit our use of your information: the right to suspend the use of your personal information or to limit the ways in which we can use it. Please note that this right is limited in certain situations: when we process the personal data we have collected with your consent, you can only request a restriction in the following cases: (a) if the accuracy of your personal data is disputed; (b) if our processing is unlawful and you do not want your personal data to be deleted; (c) if you need the data for legal purposes; or (d) if you have objected to the processing and it is not yet clear whether your legitimate reasons outweigh our legitimate interests. If the processing is restricted, we may still store the data, but may not use it further. We keep lists of people who have requested a restriction on the use of their personal data to ensure that the restriction is respected;
- right to data portability: the right to require us to obtain your personal data in a structured, common and machine-readable format in order to transfer it to another controller without hindrance by us;
- right of objection: the right to object to the use of your personal data by us;
- right to withdraw consent: If you have given your consent to the processing of your personal data, you have the right to withdraw your consent at any time (but if you do so, this does not mean that everything we have done with your personal data with your consent up to that point is unlawful). Exercising these rights is free of charge for you, but you are obliged to provide proof of your identity.
To make enquiries or exercise any of your rights set out in this Privacy Policy and/or to make a complaint, please contact us by e-mail or letter and we will endeavor to respond within 30 days. Contact details can be found at the end of this Privacy Policy.
13. Complaints
You have the right to lodge a complaint with us (see below for contact details) or with a regulatory body, in particular in the EU Member State in which you have your habitual residence or employment or in which the alleged infringement occurred.
When we receive formal written complaints, we will contact the person who lodged the complaint to investigate the complaint. We will work with the relevant authorities, including the local data protection authority, to resolve any complaints that we cannot resolve directly.
The local data protection authority is
Der Landesbeauftragte für den Datenschutz und die Informationsfreiheit Baden-Württemberg
Königstrasse 10 a
70173 Stuttgart
www.baden-wuerttemberg.datenschutz.de
14. Data Protection Officer
The provider and operator of this website and therefore the responsible person in the sense of the DSGVO is:
Replique GmbH
c/o Mafinex, B13
Julius-Hatry-Str. 1
68163 Mannheim
Germany
+49 (0)621 63748060
info@replique.io
The data protection officer of Replique GmbH is
Lawyer Christina Grewe
GREWE Anwaltskanzlei
Julius-Hatry-Str. 1
68163 Mannheim
Germany
Phone: +49(0)621 377036 40
E-Mail: info@grewe-kanzlei.de